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APMA Subnetwork Publisher Code of Conduct: Self-verification Checklist

Please complete all fields. If you answer 'No' or 'N/A' to any questions, you will be prompted to provide additional information. Please be as detailed as possible so we can swiftly process your application.
When you submit the form, you will be directed to sign a declaration form for accreditation. Both this and the declaration form need to be completed so we can process your application. If you have any questions or need further clarification, please email:

Organisation and contact details

Trading name

Company number / Country

Website

Primary contact / email

Named Code compliance contact / email

Internal compliance lead (optional)

External auditor (if appointed, optional)

Date of assessment (YYYY-MM-DD)

Clause 1 | Transparency

We can identify the individual Publisher responsible for each click or transaction, rather than relying on untraceable aggregate data.

A
B
C

Please add any supporting information here (optional)

On request, we can provide the Publisher name, relevant domain/app/other method, contact details where available, original traffic source, promotional method and an identifier linked to the named Publisher.

A
B
C

Please add any supporting information here (optional)

We can supply a verifiable record linking clicks or transactions to the originating Publisher and original traffic source.

A
B
C

Please add any supporting information here (optional)

Tracking, redirect, passthrough or intermediary domains do not conceal the Publisher or source.

A
B
C

Please add any supporting information here (optional)

Where included in transaction-level reporting, Publisher or source information is supplied consistently in a clearly identifiable parameter, with identifiers readily linkable to a named Publisher/source.

A
B
C

Please add any supporting information here (optional)

Clause 2 | Publisher control

Advertisers, Agencies and Networks/Platforms can approve/reject, restrict and remove individual Publishers.

A
B
C

Please add any supporting information here (optional)

Where prior approval is required, we have a reasonable notification process before new Publishers start Programme activity.

A
B
C

Please add any supporting information here (optional)

Individual Publisher controls can be implemented without requiring removal of our whole subnetwork.

A
B
C

Please add any supporting information here (optional)

Clause 3 | Attribution and traffic activity

We do not generate clicks without a deliberate positive user action to engage with a specific offer; viewing or hovering alone is not a click.

A
B
C

Please add any supporting information here (optional)

We prohibit tracking injection, hijacking, overwriting without user intent, hidden redirects and background clicks.

A
B
C

Please add any supporting information here (optional)

Technology does not change attribution without necessary approval, and our activity does not improperly displace compliant referrals.

A
B
C

Please add any supporting information here (optional)

We do not claim credit when the claimed interaction, offer or consumer benefit did not actually occur.

A
B
C

Please add any supporting information here (optional)

Clause 4 | Restrictions and removals

We can apply individual restrictions including stand-down, soft-click, reduced attribution and technology/promotional restrictions.

A
B
C

Please add any supporting information here (optional)

If an individual restriction or removal cannot be applied, we remove the Publisher from the relevant activity.

A
B
C

Please add any supporting information here (optional)

We do not knowingly allow a Publisher removed from a Programme to regain access indirectly via us or another intermediary.

A
B
C

Please add any supporting information here (optional)

When notified of a relevant Programme or subnetwork removal, we act swiftly to remove the Publisher as requested.

A
B
C

Please add any supporting information here (optional)

Clause 5 | Technology disclosure

We declare Publishers using technology that may affect the customer journey, tracking or attribution, including extensions, toolbars, software, auto-vouchers, link rewriting/interception, overlays or content injection.

A
B
C

Please add any supporting information here (optional)

We can identify the Publisher and technology type and explain on request how it works, user activation, tracking timing and effects on existing referrals.

A
B
C

Please add any supporting information here (optional)

Technology complies with relevant Network/Platform attribution rules and Advertiser Programme terms.

A
B
C

Please add any supporting information here (optional)

Clause 6 | Reporting

We can supply daily-granularity performance reporting for each Publisher, including identity, domain/app/distribution method, original traffic source and promotional method.

A
B
C

Please add any supporting information here (optional)

We can explain material changes in traffic, clicks, leads or sales when requested.

A
B
C

Please add any supporting information here (optional)

We can provide transaction-level supporting information for unusual spikes or material changes without unreasonable delay.

A
B
C

Please add any supporting information here (optional)

We provide requested reporting within a reasonable timeframe.

A
B
C

Please add any supporting information here (optional)

Clause 7 | Compliance processes

We check Publishers before admission and monitor their activity on an ongoing basis.

A
B
C

Please add any supporting information here (optional)

We have processes to investigate and remove non-compliant activity.

A
B
C

Please add any supporting information here (optional)

We maintain valid, current contact information for every Publisher, sufficient for traffic, compliance and payment administration.

A
B
C

Please add any supporting information here (optional)

Clause 8 | Audits and cooperation

We have permissions and contractual arrangements to disclose Code-required information, subject to confidentiality and data protection safeguards.

A
B
C

Please add any supporting information here (optional)

We cooperate with reasonable Advertiser and Network/Platform audit and information requests and prioritise urgent suspected fraud/non-compliance.

A
B
C

Please add any supporting information here (optional)

If a full prompt response is not possible, we acknowledge the request and indicate when information will be available.

A
B
C

Please add any supporting information here (optional)

For suspicious or unclear traffic, we can identify to the requesting Advertiser, Network/Platform or APMA the Publisher, source and tracking/redirect domains involved.

A
B
C

Please add any supporting information here (optional)

Submission confirmation

All answers have been completed anAd any No/N/A responses explained.

You will be directed to a declaration form that needs to be completed so we can process your application. You'll also receive an email with the link should you need to complete the declaration at a later time.