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Voice of the Affiliate Nation 2026: Agency & Consultant Survey

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Welcome to the Affiliate & Partner Marketing Association's 2026 agency and consultant survey.

Your anonymised feedback is used to shape our annual 'Voice of the Affiliate Nation' report, the industry's only qualitative survey that explores the state of the affiliate industry in the UK. There are 22 questions, and you can skip any questions you'd prefer not to answer. You can also fill in the survey anonymously, but we'll send you a full digest of the results if you provide your contact details.

We will not share the data with any third parties, and no comments or answers will be attributed to you or your business.

Please answer the questions with your full client portfolio in mind unless a question says otherwise.

Finally every completed survey will be entered into a prize draw.

Last year's report is available here.

Company name

Email address

1. What is your level of responsibility for affiliate and partner marketing?

Executive or coordinator

Manager

Senior manager or head of department

Director

C-suite or business owner

Other

2. What best describes your organisation?

Specialist affiliate or partnership agency

Integrated performance or digital agency

Media agency

Consultancy

OPM

Other

3. Which sectors are represented across your current UK client portfolio?

Retail and ecommerce

Travel and leisure

Financial services

Telecommunications and utilities

Technology and software

Media and entertainment

Health, beauty and wellbeing

Food and drink

Automotive

Business-to-business services

Charity or not-for-profit

Other

4. Approximately how many active UK affiliate or partnership programmes does your agency currently support?

1–5

6–10

11–20

21–50

More than 50

Prefer not to say