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Voice of the Affiliate Nation 2026: Publisher & Affiliate Survey

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Welcome to the Affiliate & Partner Marketing Association's 2026 publisher survey.
Your anonymised feedback is used to shape our annual 'Voice of the Affiliate Nation' report, the industry's only qualitative survey that explores the state of the affiliate industry in the UK. We also consider it when deciding our future project roadmap.
There are 23 questions, and you can skip any you don't want to answer. You can also fill in the survey anonymously, but we'll send you a full digest of the results if you provide your contact details.
We will not share the data with any third parties, and no comments or answers will be attributed to you or your business.
As a thank you we will donate £1 for every fully completed survey to the KSS Air Ambulance Service (https://aakss.org.uk/).
You'll also receive a FREE copy of the 90+ page State of the Affiliate Nation Report, previously only available to APMA members.

A. About your business

Name

Company Name

Q1. What best describes the size of your business (by total number of employees)?

A
B
C
D

Q2. During the past 12 months, has the number of people working in your UK affiliate and partner marketing business…?

A
B
C
D
E

Q3. If you had to classify your affiliate business by a primary method of promotion, which one would you choose (Please select only the primary method)?

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O

Q4. Which of the following methods and activities, if any, does your affiliate business use to promote advertisers (Select ALL that apply)?

Q5. Does classifying publishers by one primary promotional method accurately reflect how your business operates?

A
B
C
D
E